Because politicians don’t create political will— they respond to it, Citizen Advocates lobby politicians and other stakeholders to reduce carbon pollution and promote a clean energy future. We begin by finding common ground before moving to higher ground. We focus on what we are for, rather than what we are against. We counter fossil fuel industry propaganda, demonstrating that the organized and sustained efforts of ordinary citizens can prevail, even against the seemingly unlimited dollars spent by special interests.
Citizen Advocates have breakthroughs in exercising their persuasive and political power. They transition from feeling “I can’t make a difference” to realizing that “I am making a difference.” This process propels our success in generating political will.